Founder-led sales

You are the best salesperson here. And the bottleneck.

You can work ten deals in a week you are also building, hiring, and raising in. Yuzu works the rest.

Monday, four calls

All good. Two of them you'll write up properly. The others get a two-line email on Thursday, if they get one.

Wednesday, heads-down

You are in the product, or hiring, or on a board deck. The pipeline does not move for three days.

Friday, the list

Nineteen deals you meant to follow up on. You pick the two that emailed you most recently. You have not posted in eleven days.

The recap goes out same day

Business case and a 60-second video, three minutes after you hang up, while they still remember the call.

Your pipeline gets worked anyway

Yuzu watches every open deal on the weeks you are building instead of selling.

It sounds like you

It learns from your calls, so the writing is your pitch and your language, not a template's.

You keep doing the part only you can do. Yuzu does the part that keeps getting dropped.

Today

Tue · 11 actions · ~22 min

Re-engagement

Today or never

3 deals changed. Cascade's blocker cleared 4 hours ago. A SOC 2 announcement is worth sending today and worth nothing in March.

Deal rooms

Before the internal meeting

2 rooms from yesterday's calls, waiting on you. Your champion briefs their boss inside 48 hours. This has to land before that, not after.

Audience

Your own presence

7 comments drafted, 1 post to approve, 4 people who engaged with you. The part that pays you back in six months instead of today.

Your own list

Whatever else

The things you already knew you had to do. Yuzu leaves these alone.

The rest

Cascade Logistics · cold 24 days

$130K

Priya posted that their SOC 2 finished this morning. She raised it twice on the May 14 call and said it was the only blocker.

Security one-pager and a note reopening on timing. Drafted from that call.

1 of 3

Fifteen minutes of approvals. Three deals moved.

10 of 200

The deals you can work in a week you are also building in.

Every intro, every conference badge, every inbound form since you started. Most of them went quiet because you were shipping, not because they said no.

A first sales hire buys you about thirty more deals, three months from now, at a salary.

Yuzu works the other 190 this week.

The angles come from your calls

You already say the sharp thing on Zoom four times a week. Yuzu turns those into what to post about.

Six minutes, not an hour

A daily list of accounts to engage, comments already drafted. You edit and post.

Everyone who engaged, kept

The people liking your posts are your warmest list. Yuzu holds it and tells you who is worth a message.

The follow-up problem is not a headcount problem yet.

A first sales hire takes three months to ramp and a year to know the product as well as you do. Yuzu learns your pitch from calls you already ran, and works the deals sitting there today.

• What is founder-led sales?– Founder-led sales is when the founder runs the sales motion themselves, before there is a sales team. It works because nobody knows the product better, and it breaks because the founder also runs everything else.

• I am the only one selling. Is this too much software for me?+

• Will it sound like me or like AI?+

• Should I just hire a salesperson instead?+

• What if I am not consistent about it?+

See your first week.

Bring your last call. We build the deal room from it while you watch, pull your content pillars from the calls you already ran, and show you which quiet deals are worth reopening.